Built for e-commerce teams that want clarity, not complexity
All the analytics power you need, without the enterprise overhead. See what's working, understand why, and know what to do next.
Core Features
Everything you need to make data-driven decisions
All your critical metrics in one view. Revenue, orders, traffic, conversion rates, ad spend, and email performance - no more switching between tabs.
See performance across Shopify, Google Ads, Meta Ads, TikTok Ads, Klaviyo, and GA4 all in one dashboard.
Data updates automatically throughout the day. No manual exports or waiting for overnight batch processing.
Compare performance over time. Spot trends, seasonal patterns, and the impact of your marketing changes.
Our AI analyzes your data daily and creates actionable to-do's. Know exactly what to focus on to improve performance.
Understand which marketing channels are driving real sales. Clear first-click, last-click, and multi-touch attribution without enterprise complexity.
See Everything That Matters
Stop jumping between Shopify, Google Analytics, your ads managers, and Klaviyo. Baseboard pulls all your key metrics into one unified dashboard that updates automatically.
- Revenue, orders, and average order value
- Traffic sources and conversion rates
- Ad spend, ROAS, and campaign performance
- Email open rates, click rates, and revenue attribution
Know What's Actually Driving Sales
Attribution doesn't have to be complicated. Baseboard shows you which channels are working with simple, clear reporting that helps you allocate budget smarter.
- First-click attribution: where customers first find you
- Last-click attribution: what closed the sale
- Multi-touch view: see the full customer journey
AI That Tells You What To Do Next
Our AI doesn't just show you numbers—it analyzes trends, spots opportunities, and creates specific, actionable to-do's for your team. Wake up to a prioritized list of what matters today.
- Automated anomaly detection (sudden drops or spikes)
- Performance trend analysis and forecasting
- Budget reallocation suggestions based on ROAS
📈 Google Ads ROAS up 24%
Consider increasing budget by 15-20% to capitalize on improved performance.
⚠️ Email conversion rate declining
Open rates are healthy but clicks are down. Review recent campaign content and CTAs.
💡 High-performing product category
"Summer Collection" converting 2.3x above average. Consider featuring in next email campaign.
Ready to simplify your analytics?
See all your e-commerce data in one place with AI-powered insights to help you grow faster.