Everything you need to get the most out of Baseboard

Connect your platforms, read your numbers with confidence and manage your team. New here? Start with the setup guide.

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How the Overview and Platforms tabs work, how date ranges and comparisons behave, and how to switch shops.

Net revenue after refunds, order insights, customers and products: what each Shopify view shows.

Google Ads, Meta Ads and TikTok Ads in Baseboard: campaigns, ad groups and ad sets, and how blended ROAS and CAC work.

Facebook Page, Instagram and TikTok organic metrics next to your paid campaigns.

Manage several shops, invite teammates with an Admin or Viewer role, and handle your account.

What Baseboard syncs from Shopify, Google Ads, Meta Ads, TikTok Ads, Google Analytics 4 and Klaviyo, and how to connect each.

How often each platform refreshes, how to sync manually, and why numbers can differ from other tools.

Quick answers about syncing, shops, team members, comparisons and your account.

Plain definitions and formulas for blended ROAS, CAC, net revenue and more.